1/ Followed a simplified Ad-Account Structure.

When we Audited the Ad-Account, It had over 10-15 active campaigns.

We Optimised Ad-Account, Turned off non-performing campaigns & ads, Reduced to 4 active campaigns 

It resulted in whopping 20% improvement in performance next week.

 

 

2/ Creatives are biggest lever you can pull to improve the performance of any Ad-Account.

When we Audited the Ad-Account, Only 1 creative was driving majority of sales. 

There was no proper processes & SOP’s to create & test creatives.

 

 

3/ Use your existing assets wisely 

After Auditing the Ad-Account, We found 2 more winning creative from past 6 months.

We restarted those creatives & they started to perform well again.

New Creatives take time, So this creative brought some quick wins.

 

 

4/ Create a process to consistently test new creatives 

We studied past winning creatives & creatives of competitors to learn what works specifically for this brand 

Based on that we built a creative pipeline & started testing 3-4 creatives a week

 

5/ You DON’T need hundreds of creative to make Facebook Ads work 

You only need one but getting the winning creative is hard.

In first 2 month, We found 2 winning creatives which helped us scale our Ad-Account further.

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6/ In 5 months we were able to scale brand to $300k/mo

Facebook was generating majority sales, While Google Ads, E-mail & other sources contributed in a small percentage 

But again we reached the ceiling, The CPA’s were high that we weren’t able to increase the budgets further.

 

7/ What helped you get from $100k-$300k, won’t take you from $300k-$1M+/mo 

We tested more Creatives, Made optimizations in Ad-Account, But were never able to scale beyond $300k because of higher CPA 

We knew in order to scale further, We need to Work on our AOV, Offer & Bundles.

 

 

8/ Facebook Ads just sells the click.

Your landing page actually sells the product.

We created new landing pages using Replo & started testing different offers, Bundles for the brand.

 

 

9/ People love free. 

So instead of saying: “Get A, B for $125 + $4.99 for shipping”. 

We framed it as: “Get A for $129.99 & We’ll include B & free shipping if you order right now.” 

After 3 different tests, We were able to find our winning offer.

 

 

10/ Offer was simple yet highly effective

Here’s how it drastically impacted:

Previously: 

AOV:- $96

CR:- 0.9%

After the new offer:

AOV:- $116

CR:- 1.4%

We replicated the same offer to the other 2 winning products.

 

 

11/ Facebook ads drove the majority of revenue.

 While effectively using other channels like Google ads, E-mails we were able to scale to $500K+ in 1 year. 

It might seem simple. But it took us 100’s of tests & failures & 1 year to reach here. 

Simple, not easy.

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