1/ Followed a simplified Ad-Account Structure.
When we Audited the Ad-Account, It had over 10-15 active campaigns.
We Optimised Ad-Account, Turned off non-performing campaigns & ads, Reduced to 4 active campaigns
It resulted in whopping 20% improvement in performance next week.
2/ Creatives are biggest lever you can pull to improve the performance of any Ad-Account.
When we Audited the Ad-Account, Only 1 creative was driving majority of sales.
There was no proper processes & SOP’s to create & test creatives.
3/ Use your existing assets wisely
After Auditing the Ad-Account, We found 2 more winning creative from past 6 months.
We restarted those creatives & they started to perform well again.
New Creatives take time, So this creative brought some quick wins.
4/ Create a process to consistently test new creatives
We studied past winning creatives & creatives of competitors to learn what works specifically for this brand
Based on that we built a creative pipeline & started testing 3-4 creatives a week
5/ You DON’T need hundreds of creative to make Facebook Ads work
You only need one but getting the winning creative is hard.
In first 2 month, We found 2 winning creatives which helped us scale our Ad-Account further.
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6/ In 5 months we were able to scale brand to $300k/mo
Facebook was generating majority sales, While Google Ads, E-mail & other sources contributed in a small percentage
But again we reached the ceiling, The CPA’s were high that we weren’t able to increase the budgets further.
7/ What helped you get from $100k-$300k, won’t take you from $300k-$1M+/mo
We tested more Creatives, Made optimizations in Ad-Account, But were never able to scale beyond $300k because of higher CPA
We knew in order to scale further, We need to Work on our AOV, Offer & Bundles.
8/ Facebook Ads just sells the click.
Your landing page actually sells the product.
We created new landing pages using Replo & started testing different offers, Bundles for the brand.
9/ People love free.
So instead of saying: “Get A, B for $125 + $4.99 for shipping”.
We framed it as: “Get A for $129.99 & We’ll include B & free shipping if you order right now.”
After 3 different tests, We were able to find our winning offer.
10/ Offer was simple yet highly effective
Here’s how it drastically impacted:
Previously:
AOV:- $96
CR:- 0.9%
After the new offer:
AOV:- $116
CR:- 1.4%
We replicated the same offer to the other 2 winning products.
11/ Facebook ads drove the majority of revenue.
While effectively using other channels like Google ads, E-mails we were able to scale to $500K+ in 1 year.
It might seem simple. But it took us 100’s of tests & failures & 1 year to reach here.
Simple, not easy.
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