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Hey — It’s Badal. In today’s Issue:
BEST LINKS
Want to see your product on thousands of social media feeds?
Stack Influence automates micro-influencer marketing at an unprecedented scale. We connect you with thousands of creators who will buy your product on Amazon, try it, and share their authentic experience online. The result? You generate verified sales, own a massive library of user-generated content (UGC), and boost brand awareness – all without paying a single influencer fee. It’s how top brands like Magic Spoon, Unilever, and MaryRuth Organics secure #1 page rankings and see revenue spikes as high as 13X. 🤑 Pay with Products, Not Cash Proof in Action: After Shark Tank, Blueland used Stack Influence to scale their Amazon sales, generating a 13X return on investment.
-sponsoredDeep Dive If you’re running Facebook ads in 2025, this changes everything for scaling profitably. Value Rules lets you tell Meta which audiences are worth more – so it prioritizes high-value buyers over cheap conversions. No more treating all purchases the same. Optimize for LTV, AOV, and real ROAS. Here’s a breakdown on how to use them🧵 1/ What are Value Rules?
Simple: A new feature to adjust bids up or down based on audience segments. Set at ad set level, with campaign bid strategy like Highest Volume. Criteria: Age, Gender, Location, Mobile OS, Placement. Example: Increase bid 30% for women 35-50 if they have 2x LTV. This helps Meta focus on profitable segments. Works for Sales, Traffic, Engagement campaigns. 2/ Why use them? Facebook ads algo chases low-cost wins by default. But not all customers are equal. High AOV from iOS users? Bump bids for them.
Better margins in certain cities? Prioritize those locations.
Men buy once, women repeat? Pay more for female audiences.
Result: Higher quality leads, better scaling, less waste. We’ve tested this on client accounts – ROAS up 20-30% in weeks. Simple yet highly effective. 3/ How to set it up: First, fix your data foundation: Pixel & CAPI setup – track everything accurately.
Analyze segments: Use breakdowns for LTV/AOV by age/gender/location.
In Ads Manager: Go to ad set > Optimization & Delivery.
Enable Value Rules.
Create rules: e.g., “Increase bid 50% for Age 35-54 & Gender Female”.
Or decrease for low-value: “-20% for Android users”.
Test small, iterate based on data. Pro tip: Start with 10-20% adjustments. Monitor CPM & conversions. 4/ Common mistakes to avoid: No data analysis? Don’t touch this – it’ll backfire.
Over-adjust bids: Keep changes under 50% initially.
Ignore placements: Use rules to favor Instagram over Facebook if it performs better.
Forget testing: Run A/B with/without rules.
Performance will fluctuate, but stick to the process. This rule will help you scale a lot.  Meme Of The Week😂😂
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